Only a few days left until the official opening ceremony and the beginning of the much-anticipated 61st Genoa International Boat Show, scheduled to take place from 16th to 21st September.
Online ticket sales for the event have seen an increase of 82% compared to sales confirmed at the same date in 2020, 15 days before the opening ceremony, emphasising the attraction that is the Genoa Boat Show for both industry professionals and boating enthusiasts.
Alessandro Campagna, Sales Director of I Saloni Nautici: “The Genoa International Boat Show confirms its appeal to exhibitors and their target audience, thanks to event’s the unique display features – over 200,000 square meters of surface area with 85% of the areas being completely outdoors – and an organisational model that allowed the Genoa Boat Show to be the only industry event in 2020 to be held in person and in full compliance with the highest standards of health and safety for exhibitors and visitors. The brand is known and recognized. And we work to add value year after year. In 2020, the paradigm of the profile of visitors to the Salone changed, with a strong presence of qualified, sector-specific and business-oriented audiences. The format of the Show is multi-specialised and, therefore, able to satisfy people’s interest in each type of product. The strength of the brand is based on solid foundations: the exhibition space – already partially renovated as part of the construction of the new Levante Waterfront – is becoming more and more appreciated for its qualities by companies that want to invest in the event.”
As is the case every year, the 61st Genoa International Boat Show will be accompanied by leading companies and of their respective sectors, supporting the event as sponsors and technical partners: the Official Car will be MERCEDES-BENZ; the Official Watch BREITLING; Main Sponsors will be BANCA CARIGE and FASTWEB; and Sponsors will include: GEBERIT, ELICA, SARA ASSICURAZIONI; The event’s Clothing Partner will be HELLY HANSEN.
“There are many elements of contact between the nautical world and our brand”, underlines Mirco Scarchilli, Head of Marketing Communication Experience at Mercedes-Benz Italia. “A strong harmony and often a reason for inspiration in both directions. For this reason, the partnership with the Genoa International Boat Show offers us a world-class showcase to intercept a target audience that is particularly close to our philosophy and values. ”
Patrizia Aste – CEO of Breitling Italy: “I am very proud to confirm our presence at the 61st Genoa International Boat Show and invite the global audience of enthusiasts to our LOUNGE on the waterfront to admire our prestigious Collections with all our latest Additions; I would also like to extend the invitation to join the many talks and events that will take place at the Breitling Theatre, a place full of interesting ideas, which every year also acts as a stage for our concrete commitment to safeguarding the seas … my enthusiasm doubles considering that Genoa is my city, and I am well aware of the role of Boat Show has as a mirror of the industry and the country; I am very proud to be able to contribute to a qualitative relaunch of such an event and to the relaunch of its beautiful city. “
“The event, a historic moment of reference for the boating industry worldwide, is today more than ever a unique opportunity to shine the spotlight on Genoa and Liguria and the irreplaceable driving force at the heart of this sector’s exceptional production – declared Francesco Guido, CEO of Banca Carige – Our support for the event is intended to be a tangible sign of our connection to the territory and commitment to the development of the region’s economy”
“After the long months of the emergency phases of the pandemic, the desire to restart is growing throughout the country – observes Augusto Di Genova Chief Enterprise Officer of Fastweb – The Genoa Boat Show represents a showcase of excellence in which design, research and innovation are also the driving force for the relaunch of Italy, where the digital world will in fact play an increasingly central role in the development of new services and new applications in the process of transforming production activities”.
“The design challenges of Elica and its constant attention to design as an essential element of production – declared Giulio Cocci, CEO of Elica regarding the participation in the 61st Edition of the Genoa International Boat Show – led us to accept with great pleasure the invitation to such an important edition, an international stage that makes our country stand out in the world as well as acting as an ambassador for a constantly growing market, a symbol of courage, quality and know-how”.
“This year, Sara Assicurazioni wanted to be present once again as a sponsor of the Genoa International Boat Show” commented Alberto Tosti General Manager of Sara Assicurazioni. “This important showcase is the ideal opportunity for us to introduce enthusiasts and professionals to the Dimensione Mare, our insurance solution designed to meet the security needs of this specific industry”.
“We are thrilled to join forces with the Genoa International Boat Show in this partnership between two industry leaders – explains Marco Perazzo, Helly Hansen’s Italy sales manager – For sixty years, the Genoa Boat Show has brought together the most important operators in the sector, including national and international reporters and buyers, to showcase innovations in the sailing and boating sector to an audience that is passionate about the sea. Becoming the official clothing supplier for the largest Mediterranean Boat Show is an achievement that we can’t wait to honour”.